Episode 028: From Financial Services to Fitness with Clem Lafrades

Dec 23, 2018

 

In this episode, Sara talks with Clem Lafrades about her journey from financial services to fitness. Clem shares stories of how overcoming adversity led her to creating her dream gym, how she decides which projects to invest her energy in, and how mindset makes or breaks success. Today, Clem owns Victory Get Fit Club in Federal Way, Washington; she judges, competes in, and produces drug-free bodybuilding competitions; and she helps women create organized and intentional success in life and business through her passion project, "Slay and Shine Entrepreness Success."

 

Want to make your own career change?
Download Sara's Seven Cs of Successful Career Change Chart.

 

Sara and Clem discuss:

• How they know one another
• Chelsea Behrens' Rise to the Occasion
• Clem's foray in the travel industry
• Working three jobs at the same time
• Her struggle with confidence and self-image
• Getting into financial services with the intention of taking care of her family
• Opening up the first outdoor bootcamp for women in the Puget Sound region
• Founding Victory Get Fit Club in Federal Way, Washington
• Judging drug-free bodybuilding shows
• Being a competitive bodybuilder, herself
• Running Girlfriend's Success Circle on the East Side of Seattle
• Sara's interview with Erin Alexander about going from car sales to marketing, branding & social media
• The Power of SHE
• How Clem wound up in the emergency room 2x from over-working and people-pleasing
• The appeal of being an entrepreneur
• The importance of knowing your ideal client
• Ignoring red flags and paying the price
• A challenge early in her career that led her to re-brand and rebuild
• How our beliefs dictate our actions
• Clem's Slay and Shine Workbook & Planner
• The time she let everything except business fall through the cracks
• What it takes to be successful
• How our ideas about something prevent us from even trying them out
• The appeal of the bodybuilding federation that she's a part of
• The importance of having a personal mission statement and a set of core values
• Being clear with her boundaries
• Shonda Rhimes' book The Year of Yes
• How Clem follows her own, inner compass
• Getting swayed by others' "great ideas"
• Being teased and bullied when she was growing up
• Telling herself that she's "not a runner"
• Sara also thinking, "I'm not a runner"
• Clem deciding to run a marathon to rewire her brain
• Being inspired by others' success
• Cultivating the willingness to fail
• The messages Clem got about what girls are "supposed to be" when she was growing up
• The power of the labels we give ourselves
• Going against the "norms" of the neighborhoods and culture she grew up in
• How reading personal growth books has given Clem a glimpse into others' successful lives
• Clem's networking group in Bellevue called Girlfriend's Success Circle
• Creating community vs. competing
• How Clem's pursuits are all tied together through her mission statement
• How motivation is a muscle and created by small actions
• The advice Clem would give herself at the beginning of her journey
• ...and more!

Clem's full bio:

Clem Lafrades has been in business for 20 years, the first five in financial services, in hopes to contribute to her young family’s household income while raising her babies. Overcoming her own, deeply-rooted issues with weight, body image, and confidence, her path led to her becoming a certified personal trainer & certified life coach. She then opened the first women’s only outdoor fitness bootcamps in Washington State's Puget Sound region in 2005. These bootcamps successfully grew, and spread to 5 cities. Through twists and turns, a new logo, a new company name, and a commercial lease, she now owns a women’s mind & physique transformation boutique called Victory Get Fit Club in Federal Way, Washington. She also produces an all athletes tested, drug-free bodybuilding show, serves as a certified bodybuilding judge around the country, produces women’s networking events with Girlfriends Success Circle & the Power of She, and helps women in business create organized and intentional success in life and business through her passion project, "Slay and Shine Entrepreness Success."

 

Connect with Clem:

Facebook: https://www.facebook.com/clemlafrades

Website: https://slayandshine.com

Victory Get Fit Club: https://victorygetfitclub.com 

 

Connect with Sara and Women Who Went for It:

Facebook: www.facebook.com/womenwhowentforit 

Website: www.womenwhowentforit.com 

Nominate a Podcast Guest: www.saramcardle.com/podcast-guest 

Email: [e-mail] 

Phone: [phone]

Want to make your own career change?
Download Sara's Seven Cs of Successful Career Change Chart.