Jun 9, 2019
In this episode, Sara talks
with Sondra Firestein about her journey from real estate agent to
personal concierge. Sondra shares how she stumbled across her
business idea, how she overcomes the critical voice in her head
that could otherwise derail her, and how she grew her business,
slowly and organically. Today, Sondra owns Pursuit
Concierge, an on-demand personal assistance
membership service that helps Seattle business owners,
parents, and corporate climbers identify what they can
delegate, and connects them with the resources necessary to make
their personal and professional goals their reality.
Sara and Sondra
discuss:
-
How
they got connected
-
-
The
messages Sondra got about "career" when she was growing
up
-
Her original dream of becoming
an astronaut to solve the climate crisis
-
Realizing she wasn't a
scientist
-
Getting a degree in
architecture
-
Considering becoming a
sustainable interior designer
-
Moving to Lake
Tahoe
-
Working in quality assurance at
an appraisal management company
-
Moving to Seattle
-
Starting a career in real
estate
-
Side hustling in event
design
-
Seeing that her clients were
too busy to meet with her
-
Realizing that she didn't want
to be in real estate or event design
-
Feedback she received at a
speed networking event that tipped her off to her future
career
-
What a personal concierge
is
-
The ways that we all already
delegate in our lives
-
How better delegation can
improve relationships
-
How her company's support
helped change one person's life
-
Figuring out how to start a
concierge business through trial and error
-
The evolution of her business
vision
-
How she made it work,
financially
-
Her slow, organic business
growth
-
How Sondra deals with that
critical voice in her head
-
-
Sondra's networking resources
and tips:
-
-
Sondra's advice for people
starting their own businesses
-
Where to connect with Sondra
and Pursuit Concierge online
-
...and
more!
Sondra's Full
Bio:
Over the last 5 years, Sondra
Firestein has helped more than 100 Seattle professionals create
room in their lives for what brings them joy with mindful
delegation™. She founded Pursuit Concierge in 2014, after working
as a real estate agent and for an elaborate event designer.
Noticing her clients, like young newlyweds and first-time
homebuyers, were stretched thin, she wanted to offer a solution
that would empower them to overcome the overwhelm. Pursuit
Concierge was created to be a work-life balance solution for
entrepreneurs, corporate ladder climbers, and
families.
Sondra works closely with her
clients to help them identify what they can delegate, and connects
them with the resources necessary to make their personal and
professional goals their reality. Believing strongly that people
are better contributors to society when they're well-supported, she
devotes her time to nurturing her team, her clients, and her
personal relationships, including the one with
herself.
Connect with Sondra
and Pursuit Concierge:
Connect with Sara
McArdle and Women Who Went for It:
Phone: 503.893.2043
Want to make your own
career change?